Mahindra Revolutionizes Electric Mobility with the Launch of BE 6e and XEV 9e
In a groundbreaking move, Mahindra has unveiled its flagship Electric Origin SUVs, the BE 6e and XEV 9e, marking a significant milestone in the company’s vision to “Unlimit India” and set new global benchmarks. These revolutionary vehicles are built on a grounds-up electric origin architecture called INGLO and are powered by MAIA, the fastest automotive mind in the world.
Pricing and Availability
The introductory prices of the BE 6e and XEV 9e were announced at the Global Premiere, with the ex-showroom price starting at ₹ 21.90 Lakh*. The vehicles will be available for delivery towards the end of February or early March 2025, with a phased go-to-market strategy rolling out in January 2025.
Design and Features
The BE 6e and XEV 9e embody Mahindra’s Heartcore Design philosophy, crafting an emotional bond with their owners through bold innovation and modern luxury. The BE 6e flaunts an edgy, athletic silhouette and race-inspired agility, while the XEV 9e exudes sophistication with its suave SUV coupe design, blending indulgent luxury with dynamic performance.
Unlimiting India
Mahindra’s Electric Origin SUVs are designed to inspire customers to live a life without limits, filled with experiences that will make them feel alive. With class-leading range, intelligent ride dynamics, cutting-edge safety features, and a cinematic in-cabin experience, these vehicles are not just modes of transportation – they are expressions of a bold, authentic lifestyle.
Investment and Strategy
Mahindra has allocated ₹ 4500 Crore out of the total ₹ 16,000 Crore investment in the F22-F27 cycle for the development of the Electric Origin SUVs. This includes powertrain development, two product top hats including software & tech, and manufacturing capacity.
Quotes from Mahindra Leaders
- Veejay Nakra, President – Automotive Sector, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited: “Our electric origin SUVs, BE 6e and XEV 9e are about Unlimit Love that will inspire our customers to live a life without limits, filled with experiences that will make them feel alive.”
- R Velusamy, President – Automotive Product Development, Mahindra & Mahindra Ltd. and Joint Managing Director, Mahindra Electric Automobile Limited: “The BE 6e and XEV 9e are the next Indian icons that will be world beaters… These two products built on our grounds up revolutionary electric origin architecture INGLO and powered by MAIA, the fastest automotive mind in the world embody Mahindra’s vision of Unlimit India, setting new global benchmarks.”
About Mahindra
Founded in 1945, the Mahindra Group is one of the largest and most admired multinational federation of companies with 260000 employees in over 100 countries. It enjoys a leadership position in farm equipment, utility SUVs, information technology, and financial services in India and is the world’s largest tractor company by volume.
Stay Updated
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